13 Popular Businesses for Foreigners to Start up in Japan 2025

With the worldwide impact and economic repercussions of the COVID-19 pandemic, many businesses across the globe took a hard hit — and Japan was no exception. Despite challenges, this period has also created new opportunities for aspiring entrepreneurs. If you are considering entrepreneurship, starting a small business in Japan for foreigners can be a rewarding way to tap into one of the world’s strongest economies.

Ranked as the world’s third-largest economy after the United States and China, Japan remains a key market for both international and small businesses. While living and working in Japan offers a unique cultural experience, foreign entrepreneurs face certain challenges when trying to set up. Choosing the right business idea that fits local demand is critical. Below, we explore 13 profitable small business ideas in Japan for foreigners in 2025.

1. Import and Export

Japan’s high-income consumers are eager for global products, from food and fashion to cars and alcohol. This makes import-export one of the best opportunities for foreigners. Entrepreneurs can also export Japanese goods abroad to serve demand in their home markets.

2. Agriculture

Demand for fresh produce, livestock, and specialty foods is strong in Japan. If you have agricultural experience, starting a small farm or organic business could be a profitable venture. It also requires relatively low capital compared to other industries.

3. English Language Schools

With Japan ranking low in global English proficiency, there is consistent demand for English education. Many foreigners start small businesses in Japan by teaching English — from private lessons to running small-scale schools.

4. Restaurants

Food is central to Japanese culture. Whether offering local dishes or international cuisines like Indian curry or American burgers, starting a restaurant is a popular choice for foreigners in Japan’s major cities.

5. Real Estate

Japan is one of the few Asian countries where foreigners can own property. Real estate investment, though complex, offers great opportunities for long-term profit in the housing and commercial markets.

6. Alternative Medicine

Wellness and natural health practices such as Ayurveda, yoga, and herbal medicine are gaining popularity. Foreigners knowledgeable in alternative therapies can build a niche business in Japan’s growing health sector.

7. Drone Services

Commercial drone delivery, aerial photography, and videography services are emerging industries in Japan. This makes drone services a unique small business idea for foreigners interested in tech-driven opportunities.

8. Massage and Salon

Japan’s wellness culture creates strong demand for massage and spa services. Foreigners with training in therapy can establish niche salons, offering services like Swedish or Thai massage.

9. Game Centers & Casinos

Japan’s gaming culture is massive. Starting a game center or entertainment venue can be a profitable small business for foreigners, especially in urban areas with a large gamer community.

10. Online Retailing

Busy Japanese lifestyles fuel growth in e-commerce. Setting up an online retail store allows foreigners to sell a wide range of products without heavy rental costs, making it a scalable small business model.

11. Business Consulting

Foreign investors often need help adapting to Japan’s business environment. Experienced entrepreneurs can provide consulting services to help other foreigners succeed in the Japanese market.

12. Event Planning

From weddings to corporate events, event management is a growing industry. Foreigners with organizational skills can build profitable businesses by offering customized event planning services.

13. Automated Vending Machines

Japan leads the world in vending machines, with one for every 23 people. Running a vending machine business requires minimal supervision and is a popular option for foreigners.

Conclusion

Starting a small business in Japan for foreigners may seem challenging due to language barriers and legal requirements, but the opportunities are vast. From education and agriculture to e-commerce and real estate, Japan’s diverse market offers endless possibilities.

Company registration in Japan is straightforward if you work with the right experts. At Tetra Consultants, we simplify the incorporation process and ensure your small business is operational as quickly as possible.

Contact us today to learn more about how we can help you set up your small business in Japan.